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Sinomach holds brand management training course


China National Machinery Industry Corporation (Sinomach) organized a training course in Dalian, Liaoning province on Aug 22-26 to help its employees build up the company’s brand awareness.

The five-day seminar focused on orientation training, brand awareness and brand management. Through lectures and group discussions, 50 brand managers learned how to improve the brand image of the company and expand the influence of its brand.

Sinomach, the largest base in China for critical technology research and development, manufactures equipment for major iron and steel enterprises. Its products are also widely applied in the nuclear power, automobile and many other industries.
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